Bartonomics! Communicating for the Competitive Advantage! Obama's Communication Strategy Leads the Way!

BARTONOMICS! COMMMUNICATING FOR THE COMPETIITVE ADVANTAGE-
Obama’s communication strategy leads the way!

President Obama is about to do a first! He is moving the office of president into the 21st century in his use of communication channels. President Obama is following the key principle we constantly teach at ULTIMATE POWERSPEAK …..We must be listener focused, not speaker focused. The bottom line today our communication is not about us………..It’s about the listener.
NO MATTER WHAT COMMUNICATION SITUATION YOU ARE IN……………..THERE ARE THREE KEY STATEGIC GOALS……………….BUILD TRUST, BUILD RELATIONSHIP, BUILD ENGAGEMENT!

President Obama is carrying on these two key communication principles through in the communication channels he is choosing.

The first example of this is the way he reached out to people thru the internet and email programs. The impact was huge! The result, greater awareness, greater relationships…….the final goal...more votes. Now we have social media blazing across the frontier as a way of communicating and staying in contact.

I would place a $20 dollar wager that somehow, some way we will be able to communicate with the President via a social media tool. I give him one year.

For our grandparents and parents it was the classic idea of a fireside chat. You will remember the image of Jimmy Carter, seated in his high back chair, wearing a cardigan sweater.
President Obama knows his audience! He is reaching out to his younger techno savvy audience!
The second example is his decision to be on the Jay Leno show! In my opinion this is brilliant!!! He reaches a huge audience by being on television……….nothing new. The catch is twofold……….late night TV and a talk show. The perception is SNL KIND OF STUFF!!!!
You want to watch, the country will watch, the world will watch! You want to build engagement? He has done it!

My question to all of you in your business communication- talks, speeches, keynotes, marketing campaigns, and meetings……………….Are you listener focused in your approach? Are you optimizing your communication channels to build engagement, awareness and results?
I challenge you as individuals and businesses to apply those two principles to your communication- be listener focused in your approach, make your goal to build trust, relationship and engagement! We don’t have to be the president to use these ideas………….watch what happens……………….you can turn the art of communication into the science of results!

Email me at Bart@bartqueen.com if you need additional information or if you have a story to share about being listener focused or building engagement!

Bart Queen
CEO, ULTIMATE POWERSPEAK
bart@bartqueen.com